Accomplished Copywriter
Writer in the loop. Creative director. Story whisperer.
I hone content strategy and elevate storytelling for organizations and people who are ready to take on tough messaging challenges and big brand opportunities. And, I play nice with GenAI.
✓ Deep Industry vertical expertise
✓ Creative Project Leadership
✓ Executive Ghost Writing
Your story is special. Let it sing.
With more than twenty years of experience as a copywriter and editorial director, I am obsessed with helping my clients define mission, articulate brand, and promote products and services elegantly, effectively, and authentically.
Transforming Digital for the AI Era
It doesn’t seem long ago that digital transformation had all the buzz. Generative AI has disrupted that narrative. Updating a dense white paper originally published before such a significant shift is no trifling task. It requires orchestration. Learn how I brought together fresh expertise, surgical edits, and tactical updates to highlight the evolving impact of advanced AI and new ways for data platforms to power enterprise intelligence.
Rethinking Case Studies
This interactive project is emblematic of my approach to case study content that elevates your brand by honoring your customers.
“So many brands have trouble getting out of their own way when it comes to telling customer stories. Peter refined our entire approach to case studies to express an engaging, beautiful customer-centric focus.”
Nan Byington
Senior Director, Creative Operations
Why Technology Needs a WITL
What started as a straightforward product launch uncovered a deeper messaging opportunity.
How I Work
My Services
01
Web Copywriting
Whether you’re launching a site or improving one, I help align resources, user data, and content strategy to design great experiences.
02
Creative Campaigns
I conceive and execute integrated marketing campaigns that unify messaging across touchpoints and drive engagement.
03
Compelling Content
I bring editorial care and storytelling flair to case studies, thought leadership, product brochures, technical writing, artist bios, and more.